Website ranking is important for any business as it affects the website traffic. The more traffic you have, the business opportunities you will have. Which is why, every business needs to take care of the website ranking. It will help you grow your business, build relationships and improve sales.
But, increasing web traffic and ranking well in Google search engine result pages is not easy. Many businesses and marketing professionals struggle with improving the website ranking or traffic. There are several reasons for it, such as poor SEO knowledge, ineffective strategy and lack of expertise. This is where you will need the help a top digital marketing company in Bhubaneswar. They can help you meet the challenges of ranking organically.
If you are struggling to increase website traffic and don’t show on the first page of Google SERPs, here are some of the reasons why it’s happening:
- Not Using the Google Tools
If you want to rank well in Google SERPs, the easiest way to do it is to use the tools Google is offering. Google has many tools that can help with SEO. One of those tools are Google Analytics. It can give you data like metrics, issues with the website like loading time, security issues and other things. This way, you can track the performance and use the suggestions to improve your ranking.
It is important to use the latest tools. Trends come and go and before you know it, a new thing has come. You have to keep up with the trends and work accordingly. Now, not everyone has the resources or time to do it. That’s why companies hire digital marketing agency Bhubaneswar to help them with digital marketing in Bhubaneswar.
Digital marketing is an umbrella term that includes everything from SEO to social media marketing and much more. You can benefit from them by outsourcing your digital marketing.
- Is your Website User or SEO Friendly?
Your website is like your personality. You show it to the users and if they like it, they stick around for longer. And, if they don’t, they will leave and never return. Which is why having fast, efficient and user-friendly website is so important for any business.
What is user-friendly website? Well, it means it helps users navigate easily and find information they are seeking, without any hassle. Your website must look attractive, but it should be easy to use. It should be fast and must be mobile-friendly as well. Today, majority of the users are using mobile phone to browse online. It only makes sense to have a highly functional website that is also mobile-friendly.
When it comes to getting the best Google ranking, your website must be SEO-friendly too. What does that mean? It means, your website must be optimized for the keywords the users are looking for. In addition to that, you also need to optimized the content like services and blog to match the keywords so the users can easily find the information they are looking for.
- When Your Website is Not Secure
When your security of your website is compromised, Google will warn the users that it is harmful for their computers. It can happen for various reasons. For instance, Google requires that your website should have SSL certification. This enables websites to move from HTTP to HTTPs which much more secure.
Additionally, if your website has malicious codes or attacked malware, then it could cost you ranking in the Google. You can fix this by switching to a more reliable hosting platform. You can also upgrade your hosting plan to Cloud. Businesses are now using Cloud computing to store their data and host their websites securely.
Things can happen for various reasons like you are unaware of a plugin in your WordPress website that has malicious intentions. You have to keep checking the health of your website from time to time. This will help you improve the ranking and gain trust of the visitors and users.
- Do you have Google My Business Account link?
For any business that wants to survive the competition and stay on top of it need Google My Business account. It is free and a very easy way to be visible to the customers. When they type the name of your business, they will get information regarding your business as well reviews. It will be displayed on the side bar of the Google SERPs. You need to have this page linked to the website so that people can easily find. It will also boost your SEO ranking and help you gain more website traffic.
This is a part of an effective digital marketing in Bhubaneswar. With a top digital marketing company in Bhubaneswar, you can make your website become visible. The SEO team will take care of these things so that you can enjoy the results.
The Bottom-line
These 4 reasons can help you create an effective strategy to tackle the ranking or traffic issues with your website. With the right digital marketing agency in Bhubaneswar, you can easily improve the performance of your website and make them rank well in Google SERPs.
TheTechnovate is a top digital marketing company in Bhubaneswar offering a wide range of services that can help you improve website ranking, traffic and grow your business. We have an excellent team that can easily handle all your needs without any hassle. Give us a call now – 774 999 1940.
