Introduction:
Starting a business from scratch can be a strenuous task. Add to this the competition factor, and you are in a mess! Here is where SEO can be your knight in shining armor. But, what exactly is it? SEO isn’t just a concept or two. Instead, it amalgamates several characteristics that add authority to your website. The result of this authority is a better ranking in the search engine. However, this can be somewhat confusing. You can contact a trusted SEO company in Bhubaneswar Technovate to clarify its importance.
We are here to make things easy for you. Learning the basics of SEO will help you take your business to newer heights.
So, the first step is to understand what SEO is.
SEO: What is it?
Also termed Search Engine Optimization, it is a process that helps enhance the website’s visibility. It isn’t just one or two processes but a combination of many. So, for starters, you need to opt for services from a top SEO Company in Bhubaneswar. This process involves seeking traffic from the target audience. It focuses on organic, free, editorial, and natural search tactics in popular search engines.
When did you last scrolling past the first page when searching for something on Google? Almost every time you search for something, the best results are on the first page. Moreover, the top 4 choices are the ones to get the highest traffic. So, if your competitor is among these full 4 options, you need to surpass them.
So, how would you do that? The key is to focus on SEO. Most entrepreneurs and business owners assume SEO is tough to accomplish. However, with the help of SEO services in Bhubaneswar, you can simplify things. Remember, SEO can boost your web traffic and ROI for your business.
SEO: Understanding the Importance for Businesses
A good chunk of web traffic is acquired from the organic search results in Google. This is followed by other platforms like:
Simply put, it’s a search engine that you need to focus on primarily. Remember, Google is the go-to choice for most target customers. So, why not get your scalable business recognition on this platform? Unless your business has a presence on the search engine, it simply doesn’t exist. So, to create a scalable presence for your business, hiring the best SEO Company in Bhubaneswar is recommended.
But why should you hire a dedicated team for SEO? How does it benefit your business? Let us go beyond numbers and simplify them for you.
Decoding the Benefits of Search Engine Optimization
Going by layman’s terms, ranking higher in the search engine is an obvious benefit of SEO. However, these rankings are merely the start of something bigger. There are several real-time benefits associated with SEO practices. Let us learn more about them!
Get More Traffic to your Website:
Search engine users tend to associate trust and reliability with the top search results. So, it is evident that they would click on the top choices. Ranking higher helps drive more traffic from your target audience to the website. The first page gets the most increased organic traffic, followed by the second, third, and so on.
This observation is generally true regardless of the niche one is focused on. Your website’s ranking position is related to the traffic directed to your business. If your business isn’t on the first page, the time is now. Connect with a trusted SEO Company in Bhubaneswar and watch your position soar.
SEO Ensures Consistent Traffic:
Your search engine ranking gets you both passive and consistent traffic. However, the case isn’t similar for mediums such as email marketing or social media. They result in massive traffic spikes, which fade out pretty soon. So, focusing more on search engines ensures consistency.
This happens as social channels are curated to pop up fresh content as opposed to recycling old ones. Moreover, emails are often forgotten, read, or end up in your spam folder. With search engines, the queries are consistent. So, the traffic would be both passive and consistent once your website ranks.
Free is the Keyword:
Paying for specific ads might not seem too costly at first. However, the price does build up with time. However, search engine tactics get you free and consistent traffic. If you don’t have enough time at hand, paying for such services is worth it.
It might seem that you are paying too much for SEO services, but the results are for the long term. You can look through the internet and look for a cheap SEO Company Bhubaneswar. Even though the services are cheap, the team is just as reliable as the companies that charge a lot.
Availing cheap services is important because search engine ads tend to be expensive in the long run. Creating high-ranking content definitely isn’t cheap. However, it sure is way cheaper as compared to advertisements.
Also Read: BEST SEO PRACTICES TO HELP RANK YOUR NEW BRAND
How Does Your Website Get On Google?
It is true SEO helps with higher search engine ranking. However, you cannot rank unless Google doesn’t know that you have a website. Google has the tendency to locate your website with time. However, you can do certain things to help Google discover it faster. Here are some benefits of submitting your website manually:
Faster Discovery:
New websites generally don’t have backlinks from websites that are already ranking. So, it would definitely take Google some time to discover your website.
Optimize Your Website:
Once Google discovers your website, you will get recommendations to improve the same. This will help you rank better in the search engine.
So, how would you manually submit your website on Google? If technicalities trouble you, help is here. Simply hire the top SEO Company in Bhubaneswar and let the team handle everything.
Alternatively, find your website’s sitemap to initiate the submission process. These sitemaps are important pages on the website listed within some files. The key to finding yours is by typing the following URLs into the browser:
website.com/sitemap_index.xml
website.com/sitemap.xml
In case you don’t find it there, visit: website.com/robots.txt. Here is where you would find it all listed. If you don’ find it there either, you might have to create one. You can ask your team that provides SEO services in Bhubaneswar to create one for your website. Next, create an account on the Google Search Console & submit the sitemap here.
Basics to SEO: How to Set Up Your Website for Success?
Once you are done indexing your website, the next step is to partake in the race. Simply because you are listed doesn’t really mean you will win. Here is where SEO can help you. SEO is a continuous process. When done the right way, it will help increase your chance of surpassing your competitor.
Incorporating SEO tactics becomes easier when the website is set up methodically for success.
Purchase the Best Domain:
You don’t have to worry if your website’s domain is already purchased. It is fine to start with and won’t necessarily hinder the SEO efforts. However, if you are still planning on getting one, it is worth considering some factors.
Domain Name:
Although it is preferable that keywords are included in your domain, it isn’t mandatory. Here are some good domain name practices:
- Your business’s name
- It doesn’t have any hyphens
- It is memorable and short
Top-Level Domain:
When looking for a domain, you should pick from options such as .org, .com, or .co. Although it might not make a big difference in terms of SEO perspective, it is important. Such domains are recognized by users as trusted ones. If yours is a charity-based website, opting for .org domains serve well.
It is better to refrain from domains such as .biz or .info. They are mostly associated with cheap and low-authority websites. However, if you already have one, it isn’t as bad as it sounds. You can work on other SEO essentials to create a legit website that crawls up to the first rank.
If you are having difficulty picking up a good domain, always seek help. A reliable SEO Company Bhubaneswar can be of great help.
Opt for Website Platforms:
Most entrepreneurs don’t have time to code a website from scratch using CSS or HTML. The key is to use website platforms. These software pieces allow users to create unique websites with little to no skills in coding. They also help manage the content easily while taking care of the boring technicalities.
You can choose from two website platform variants:
Hosted Platforms:
These platforms provide you with all the services in one go. They can host the website, manage content, create content, install/ready-made edit designs, and much more. You can do all this and more without the need to code anything.
Self-Hosted Platforms:
These platforms also allow you to create and manage content minus the coding. The only difference here is the need to host & install it all on your own.
Some examples of hosted platforms include:
Some examples of self-hosted platforms include:
Top SEO services recommend the use of open-source, self-hosted platforms such as WordPress. This is because they can easily be customized and are extensible. The open-source code helps you edit the platform as you want it to be. Plus, you get millions of plugins to optimize the functionality, including 1000s dedicated to SEO.
For someone seeking ease of support and use, hosted solutions are amazing. You can go with Squarespace or Wix as they have optimized SEO capabilities. So, don’t worry about switching to WordPress in case you already have a platform.
Select a Reliable Web Host:
Hosting services store your website on their hard drive. This helps your users access the website with ease. In case you opt for hosted platforms, you don’t have much control over the hosting. However, for someone using self-hosted platforms, the choice of web host is entirely the users.
If you ask an SEO company Bhubaneswar, dedicated hosting tends to surpass shared hosting. However, it won’t be of much use unless you drive tons of user traffic to the website.
Here are certain aspects that you need to consider when picking a web host:
- Server Location: You first need to check your server location. It requires a specific time for website data to get to the visitor from the server. So, selecting a host with a server in your country is ideal. It could also be focused on the country your audience is based in.
- Security: You must also ensure the host provides access to a free TLS/SSL certificate.
- Customer Support: If you are new to the world of creating a website, you might need help. In this scenario, a host that provides 24/7 support will serve you well. Make sure you ask about this before signing up for their services.
Conclusion
This is just the tip of the iceberg. There is more to mammoth SEO. In our next post, we will learn more about the next steps to help you secure success. Do wait for our next post, and we will learn so much more. Meanwhile, start practicing on the basics, and we will help you scale your website to higher ground.
Does SEO sound too tough? But you still need it for your business, right! Well, we have got your back! At The Technovate, our focus is to get you help from the best team at pocket-friendly prices. Our SEO tactics come from years of experience serving clients from all over the world. To hire us today, write to us at [email protected] or give us a quick call at 9658740146.
