Top Link Building Practices You Absolutely Cannot Miss

The modern-day search engine is sophisticated than ever before. Decoding the ins and outs of the entire game takes years of experience and hence could not be ignored at all costs.

On the other hand, following the traditional practices can hurt you more than you had expected. One such component of digital marketing that plays a pivotal role in the process is the link building exercise. The best SEO Company in Bhubaneswar highlights critical elements that help companies soar high in the search page rankings.

Here is how.

1. Use Guest Blogging Strategically

The modern link building exercise is based on quality rather than the quantity of the links. One such exercise that strategically elevates the ranking is the strategic use of guest blogging.

If the statistics are to be believed, then guest blogging leads to 97% more inbound links and 434% more indexed pages. However, do not miss out on generating links from websites with high authority indexed.

Here are a few things to keep in mind.

• If you want to leverage blog posts, use blogs that have high traffic.
• Make sure you write on topics that lead to more shares on platforms like social media.
• Set clear expectations with achievable results and grow systematically.

2. Create and Distribute Infographics

Yes, infographics are not dead. In fact, infographics have become a well-known tactic used by marketers to gain substantial traffic in the process.

However, if everyone is using the same, you have to be creative enough to get attention.

On the other hand, infographics can generate 37.5% more backlinks than a standard blog post. Infographics can be expensive and hence try avoiding premium sites.

Tip: Try gifographic. Gifographics use the infographic models but use animated GIFs instead of the static images that draw more eyeballs.

3. Did You Miss Social Media?

Social media has disrupted the advertising industry and continues to do so further. If your brand is not active on these platforms, then you are doing a massive disgrace to your brand.

Try to remain as active as possible on these networks. Post pictures, links, blog posts to keep your audience engaging and, thus, generate backlinks in the process.

As per the best SEO Company in Bhubaneswar, one can easily share content on these platforms and get a high number of followers on account of quality content. Make sure to be consistent in the same to maintain your Google ranking results.

4. Generate Trust from the Other Well Known Sites

No wonder resource links are a huge hit across the world. However, implementing them does not come easy. Two significant factors that affect growth are the number of followers and trust.

Requesting backlinks from hundreds of small sites is an excellent way to backlink. However, when you have a brand in place, the following tactic fails as you do not want any other website—referencing the well-known sites that have thousands of readers from all corners of the world.

Getting a backlink from these websites can give a massive boost to your brand, and hence generating trust from these well-known websites can be beneficial at the very least.

5. Make Use of the Broken Links

One of the black hat practices that are still a promising tactic is the broken link strategy.

However, with time the factor has changed immensely and hence could not be ignored easily. The entire scenario works as follows.

• You discover a broken link on a high ranking website.
• Create content for the same.
• Reach the webmaster and inform about the broken link.
• Suggest using your content instead to benefit both the sides involved in the process.

The following technique works miraculously and hence is a huge hit all across the globe.

6. Create a Personal Brand

While this might come directly under the link building tactics, but brand-building tactics are an unconventional way of link building.

The best SEO services in Bhubaneswar use the following tactic as well. They create a personal brand and spread their word on their expertise. In this way, the followers work in favor of them to get the best results.

Popular personal brands like Neil Patel leverage this tactic effortlessly. Their posts get thousands of backlinks within 24 hours! This is the power of personal branding, and the best digital marketing firms work hard day and night to get the best results.

Key Take Away: One of the best things about the following process is that the original content creators produce the best results in place of spinners or rewriters.

7. Keep A Tab On The Competitor’s Backlinks

As per the latest statistics, 46.2% of the webpages that rank higher are because of backlinks. To simplify, the backlinks generated from high authority websites and blog posts and hence could not be ignored at all costs.

One important thing you can do in the process is that you spy on your competitors for the maximum results. Some of the critical questions that you need to ask yourself are

• What keywords do they use?
• How well optimized is their content?
• What is the type of content they use to rank high?
• Should I use videos as well?
• Where are the backlinks coming from? Should I get in touch with them as well?

… and so on.

Read: HOW TO CRAFT A SEO STRATEGY WITH A SMALL BUDGET

8. Replicate Successful Tactics of Your Competitors

With a plethora of tools available at your disposal, replicating success has never been so easy before.

The high authority backlinks still work well and hence should be avoided at all costs. On the other hand, the keyword selection and the SEO optimized content is what drives the growth engine of the marketers.

However, do not forget to take advantage of social media sites as well. Getting hundreds (if not thousands and millions) of backlinks from these sites can immensely help in the overall strategy and hence is used by most marketers.

9. Keep Track of Your Backlinks

Only building connections is not the only thing in the entire process. The existing links must be nurtured in the process and should be often checked regularly for dead links.

However, the leading marketers stress building a link from social media and trusted sites. Make sure that you continually craft solutions that need to suit your needs and keep yourself active on social media as well.

This will generate constant traffic on the website. On the other hand, one also has to maintain good relations with other organizations or webmasters to generate backlinks from them.

10. Content is the King

At last, the fundamental thing that should be kept in mind is that your entire business runs because of your content. Provide enriching content, and your customers will love you like anything.

However, the frequency and the type of content matter too. If you have been too frequent, then you may be overwhelming to your customers. On the other hand, if you happen to be leaving very few contents, chances exist that you may not rank well in the search pages.

Read: TOP 12 REASONS TO HIRE A REPUTED DIGITAL MARKETING AGENCY IN BHUBANESWAR

Concluding Remarks

When it comes to link building practices, there is a wide scope of options that work well with the professionals. The top SEO Company in Bhubaneswar have worked hard for years to cultivate these techniques and have mastered them all.

Want help in your digital marketing needs? Visit The Technovate and give wings to your business.