Of late, SEO analysts have started giving importance to long-tail keywords as an important tactic for brand recognition and search engine ranking. Therefore, any reliable SEO company in Bhubaneswar would lay emphasis on the best ways to integrate the use of long-tail keywords into the content and provide quality information to potential clients and customers.
But, what are long-tail keywords, and why are they important?
Long Tail Ke ywords: What Are They?
Long-tail keywords can be defined as keyphrases that tend to be longer than your average keywords. Although long-tail keywords don’t get a lot of search traffic, they do have a better conversion rate when compared to standard keywords. These keywords, when used in the right way by the best SEO company in Bhubaneswar, get you better traffic but in a gradual manner.
Using the long-tail keywords helps you surpass your competition that has upscaled using the shorter keywords. These keywords help attract visitors to a specific search requirement.
Why are long-tail keywords critical for any SEO strategy?
When you focus on the long-tail keywords as opposed to the highly competitive short keywords, you get access to a plethora of benefits that include:
- Less Competition:
Using long-tail keywords is very beneficial to a brand as it is less competitive and helps you target a particular group of audience. These keywords are business and niche-specific with lower search volume.
So, it doesn’t take up a lot of effort for your business to rank in these keywords as there is limited competition here.
Few simple tricks such as link-building and on-page SEO can catapult your business to the required destination if your long-tail keywords are specific.
- Higher Conversion Rate:
Long-tail keywords are mostly associated with the search intent. With these, the website visitors can get answers to their common queries and thereby indicating the buyer’s intent. This information can be used to usher qualified leads and potential clients into the sales funnel & complement the content marketing strategies.
- Helps Optimize the Conversational, Voice, & Semantic Search:
When talking about Semantic search, the top SEO company in Bhubaneswar makes use of long-tail keywords. Today, more than half of the millennial generation makes use of voice search on a daily basis.
Most of these voice-queries come in the form of questions. For example: “What is the best dog food in India?” These commands show a clear intent as opposed to short keywords. The focal point for any SEO company in Bhubaneswar, should be the prediction of user intent and provisioning related answers to the same. Doing this helps you provide accurate information to the users and thereby drive traffic to the website.
How Can you Find the Right Long-Tail Keywords?
When you rank for the best long-tail keywords, it is way better than finding gold in a gold mine. Finding the right long-tail keyword is fairly easy & a substantial list can be created within minutes. First, you need to pick the keywords that your business ranks on using the search console.
Next, note down the exact information with the help of your Facebook page, PPC campaigns, YouTube videos, Twitter account, Instagram account, & other metrics that you might want to look into. Now, narrow down the phrases or long-tail keywords that involve your niche, and you plan to rank for.
Here is how you can create the best list of long-tail keywords:
- List out the seed keywords:
With the help of a tool for keyword planning, you can list out the seed keywords. However, try not to opt for Google Adwords. Although this tool is free and excellent for use, it steers away intentionally from the long-tail keywords that have a low search volume. So, it isn’t at all useful for the purpose of long-tail keyword-based traffic.
- Consider the Auto-complete Suggestions by Google:
When you type the seed keywords on the search bar, note down the auto-complete suggestions that pop up. These are the popular long-tail keywords that you can use for your ranking needs.
- List the Related Search Results:
You can also scroll down to the Google page’s bottom and note down the searches that are related to your primary keyword.
With this complete list of long-tail keywords, you can optimize your brand and content using the information. The tactics can vary depending on the search intent.
Conclusion
With this information in mind, the next time you plan on promoting your brand, make sure you hire a reliable and experienced SEO company in Bhubaneswar. If you already have enough content on your website that provides related information, you can insert the long-tail keywords into the copy while ensuring they don’t seem forced or unnaturally inserted. Even if you don’t have any existing content, you can simply put together a well-detailed piece that accurately answers the reader’s questions while redirecting them to your website and inspiring them to take action.
Are you looking for the best SEO company in Bhubaneswar for your brand recognition and ranking purposes? Get in touch with the experienced professionals at The Technovate. Our tried and tested SEO strategies are customized and built around your brand to help you generate better ROI for your business in the long haul. To get a quick quote for your digital marketing requirements, mail us at info@thetechnovate.com or give us a quick call at +91-9658740146.
