But what are long-tail keywords, and why are they important?
Long Tail Keywords: What Are They?
Long-tail keywords are keyphrases that tend to be longer than your average keywords. Although long-tail keywords don’t get much search traffic, they have a better conversion rate when compared to standard keywords. When used correctly by the best SEO company in Bhubaneswar, these keywords get you better traffic but in a gradual manner.
Using long-tail keywords helps you surpass your competition, which has upscaled using shorter keywords. These keywords help attract visitors to a specific search requirement.
Why are long-tail keywords critical for any SEO strategy?
When you focus on the long-tail keywords as opposed to the highly competitive short keywords, you get access to a plethora of benefits that include:
- Less Competition:
Using long-tail keywords is very beneficial to a brand as they are less competitive and help you target a particular group of audience. These keywords are business and niche-specific and have lower search volumes.
So, it doesn’t take a lot of effort for your business to rank in these keywords, as there is limited competition.
If your long-tail keywords are specific, a few simple tricks, such as link-building and on-page SEO, can catapult your business to the required destination.
- Higher Conversion Rate:
Long-tail keywords are mostly associated with search intent. With these, website visitors can get answers to their common queries, thereby indicating the buyer’s intent. This information can be used to usher qualified leads and potential clients into the sales funnel and complement the content marketing strategies.
- Helps Optimize the Conversational, Voice, & Semantic Search:
When talking about Semantic search, the top SEO company uses long-tail keywords. Today, more than half of the millennial generation uses voice search daily.
Most of these voice queries are questions. For example, “What is the best dog food in India?” These commands show a clear intent as opposed to short keywords. The focal point for any SEO company in Bhubaneswar should be predicting user intent and providing related answers to the same. Doing this helps you provide accurate information to the users, thereby driving website traffic.
How Can you Find the Right Long-Tail Keywords?
When you rank for the best long-tail keywords, you are way better off than finding gold in a gold mine. Finding the right long-tail keyword is fairly easy, and a substantial list can be created within minutes. First, you need to pick the keywords that your business ranks on using the search console.
Next, note down the exact information using your Facebook page, PPC campaigns, YouTube videos, Twitter account, Instagram account, and other metrics that you might want to look into. Now, narrow down the phrases or long-tail keywords that involve your niche and that you plan to rank for.
Here is how you can create the best list of long-tail keywords:
- List out the seed keywords:
With the help of a tool for keyword planning, you can list the seed keywords. However, try not to opt for Google Adwords. Although this tool is free and excellent, it intentionally steers away from long-tail keywords with low search volume. So, it isn’t at all useful for long-tail keyword-based traffic.
- Consider the Auto-complete Suggestions by Google:
When you type the seed keywords on the search bar, note down the auto-complete suggestions that pop up. These are the popular long-tail keywords you can use for your ranking needs.
- List the Related Search Results:
You can also scroll down to the bottom of the Google page and note down the searches related to your primary keyword.
With this complete list of long-tail keywords, you can optimize your brand and content using the information. The tactics can vary depending on the search intent.
Conclusion
With this information in mind, hire a reliable and experienced SEO company in Bhubaneswar next time you plan to promote your brand. Suppose you already have enough content on your website that provides related information. In that case, you can insert the long-tail keywords into the copy while ensuring they don’t seem forced or unnaturally inserted. Even if you don’t have any existing content, you can assemble a well-detailed piece that accurately answers the reader’s questions while redirecting them to your website and inspiring them to act.
Are you seeking the best SEO company for brand recognition and ranking purposes? Get in touch with the experienced professionals at Technovate. Our tried and tested SEO strategies are customized and built around your brand to help you generate better ROI for your business in the long haul. To get a quick quote for your digital marketing requirements, mail us at [email protected] or Call at +91-9658740146.
