Digital marketing has become successful because of the expansion of India’s digital population. In 2024, DataReportal stated that India recorded 751.5 million internet users in the first few months, marking India as one of the top three countries with the highest digital population. This is one of the reasons why all big and small companies adopt digital campaigns, allowing them to penetrate both urban and rural lands.
In this blog, we will discuss how these company websites positively affect your brand and how they can help your brand sustain itself seamlessly in the long run in the market.
Why Does Your Company Need a Website?
As we mentioned at the start, the primary reason for developing a website for your company is to enhance its digital presence. Complementing this, the following are the reasons why a fully functional company website:
- Establish a brand identity
If you are a start-up company, the foremost thing is to let your audience learn who you are and what facilities you can offer. When you have a company website, the audience collects your brand’s name and establishes your presence and services. This also helps your brand to build its authenticity and credibility. - Easy digital marketing
The internet is the primary source of digital marketing, and when you have a company website, you leverage the traffic. A webpage allows you to interlink it to your other social media posts, allowing audiences from all platforms to find and learn about your services in just a few seconds.
- Organic traffic
When you collaborate with a website development company in Bhubaneswar specializing in SEO, they offer multiple optimal services that allow your brand to appear in the top Google/Yahoo/Bing searches. So, if you provide pet care services in the city, anyone searching for ‘’pet care services near me’ will find your website in the top 3 list if the SEO is appropriately maintained. - Generating leads
Every webpage has a “Contact Us” option, allowing customers to contact you. The best part is that you will also be provided with your potential customers’ basic information, such as mail ID, phone number, etc. This will help you maintain a long-term relationship with your customers and keep track of increased site visits and sales. - Official announcements
With a company website, you allow your customers to stay updated with you. Since website access is available 24/7, you can constantly update your customers with the latest announcements to increase page visits. - Instant purchases
Any reliable website designing company in bhubaneswar will create a separate landing page that allows your customers to purchase directly instead of just browsing and reaching out to your store location. Thanks to this, many local and small startup brands have been able to sell their products and services globally in quick seconds,
What is the Future Of Websites
The internet never stops aging; with that, developers look for the best ways to stay advanced but with a comfortable user interface. In the next few years, the top-notch websites will gain more visibility and credibility due to the following reasons:
- Integration of Voice User Interface (VUI): Intelligent voice assistance has gained immense popularity for its accessible features. In the coming five years, almost every new and old website will offer smart voice navigation to its viewers for an enhanced surfing experience.
- Dark Mode: Many developers, as well as browsing customers, prefer dark mode. Despite its increasing popularity, not all websites allow you to change the mode from light to dark or vice versa. A technologically advanced web design company in Bhubaneswar can enhance readability and comfort your audience by adding the Appearance Mode as one of your web page’s prime features.
- AI personalisation: Artificial Intelligence will work as your customer’s caretaker when they visit your company website. This will make your website intelligent and responsive, allowing customers an enhanced and stress-free browsing experience.
- Photos, Videos, and Animation: Adding 360-degree photos, videos, and animation graphics to your company web pages will increase the digital impression and give your customers a great digital experience. These features will also make your webpage stand out and attract more visitors.
The Market Share Of Popular CMS
CMS, or Content Management System, allows us to create, update, and manage websites without the need for website coding. This popular toolbox offers easy editing, pre-built templates, and easy management. Popular CMS like WordPress, Shopify, and Wix have recently gained immense popularity globally.
- WordPress
According to CodeExpert, with a 62.7% market share, WordPress has become one of the most popular and steady CMS for website developers. Thanks to its user-friendly interface and features, many small startups could establish their digital presence in the new media.
- Shopify
Shopify is the second top CMS globally, with a market share of 6.4%. According to sources, Shopify has modeled over 4.8 million websites worldwide. With its significant growth in the market, many well-reputed website design companies in bhubaneswar were able to push their business to major international clients as well.
- Wix
With a market share of 4%, Wix has skyrocketed because of its features, which are well-suited for startup companies. To date, Wix has powered up to 8.2 million websites globally, with an annual growth of 149%.
Conclusion
In this fast-paced world, the number of competitors is increasing daily. You naturally gain confidence when collaborating with a reputed and reliable web design company in Bhubaneswar, such as Technovate. This is because we offer personalized consulting and website development that fulfill the primary motive—creating a solid brand identity and boosting sales.
Let us serve your brand by making it big: Contact Technovate for a free consultation.
