A blog can help companies and individual get better ranking on SERPs. People looking for relevant content will visit your website and increase web traffic. This is one of the reasons why companies and brands have a blog section. So that you can share your expertise with others and add value to their experience.
When it comes to content in blog, fresh and relevant content only will help you get the desired results. Non-news blogs need to keep updating their content to make it more relevant and SEO-friendly. No matter what industry you belong to, newer things come and old things become irrelevant. Keeping the outdated content and the inbound and outbound links with it, can hurt your SEO.
Here are some ways updating your old content can help boost your SEO:
- What Type of Old Content you can keep?
When it comes to updating your old blog content, you have to determine what content needs updating. For instance, news articles are relevant all the time. They have never become outdated. They are part of the historical news search. So, you can news related articles without linking to them.
On the other hand, articles like how, and what tools to use, need updating. Newer methods, tools and techniques will replace the old one. So, your old article may not provide any real value. What you can do is update the content as per the latest trends to make it more relevant. If you need expert advice, SEO company in Bhubaneswar can help you get the right results.
- Eliminate duplicate content
Some topics may repeat and the content may look like they are duplicate. Fresh and relevant content is the key to better SEO ranking. So, you have to either update the old SEO articles with new information or completely get rid of it. Make sure that the search engine is not confused about the new and old articles. Google prioritizes content that is new and relevant the present time.
Perform yearly analysis on your SEO content including your entire website content. You can opt for SEO services in Bhubaneswar for this job to save time and effort. A top SEO company in Bhubaneswar can help you achieved better and faster results. They are expert and will help you improve your current SEO strategy.
- Content that no Longer Serve the Purpose
If you have changed the keywords or no longer want to rank for certain keywords, there is no point keeping the content. Either you have to update the keywords or completely remove it. If you don’t do it, your SEO ranking will suffer. So, you have to analyze the content regularly and make sure that you keep them relevant either by updating the topics or keywords.
You can outsource the job to the best SEO company in Bhubaneswar. It will help you save cost, time and hep you improve your ranking.
- Update the Links for Better Quality
Old SEO content means old and irrelevant links. This can hurt your SEO ranking. Which is why, you need to update the content and relevant links to make it more purposeful. It will increase the quality of the content, user experience and will help you rank well in the SERPs. It is important that you invest in quality content creation and management for boosting your SEO.
The Bottom-line
These are some of the best ways to improve ranking via relevant SEO content. Updating, deleting and keeping relevant old content is important for boosting your SEO. It is one of the most effective strategy for websites.
The Technovate is a SEO company in Bhubaneswar offering wide range of SEO services in Bhubaneswar. We can customize your SEO efforts to help you become more visible and relevant. We are a top SEO company in Bhubaneswar with an expert SEO team to handle all your requests.
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