How to Craft A SEO Strategy with a Small Budget

The digital gateway to every other website in the world, Google, keeps on updating its rules now and then. Unless you are a marketing guru, there is no point in keeping yourself updated with the changing regulations. However, in the digital era, how can one be left behind? The best SEO Company in Bhubaneswar, recommend specific tips and tricks to help yourself with a clear mental picture and win the art against all odds.

Here is how.

  1. Understand Your Constraints – Your Budget

The natural aspect of the entire scenario is the budget of your campaign. No, we are not talking about the extensive billboard advertisements. In the cyber world, the number of visitors to your website increases exponentially and hence budget plays a crucial role in the way advertisement is done.

However, the most significant limiting factor in the process is your budget. Your minimal budget can get you a small team dedicated to the growth of your site and hence should not be ignored at all cost.

  1. Go With the Open Sourced Tools

The best SEO Company in Bhubaneswar in the group would not suggest the following tip, but if you are in a shoestring budget and cannot afford the original plans, the best thing in the process is to go with the open-sourced tools.

These tools work almost similarly to the paid ones but are usually tough to work with and lack some of the advanced features found in the premium applications.

Popular digital marketing firms like The Technovate have excelled in the art and know what works and what does not. The in-house experts suggest working with premium software solutions to provide an unparalleled results. For more information on the services, visit our website.

  1. Take Baby Steps

Once you have the complete picture of your existence on the internet, the next step involves starting a campaign and take baby steps in the process. You know that you have a limited budget, and hence making lavish expenses in the digital world is not a luxury anymore. SEO services in Bhubaneswar, ask to craft a strategy and stick to it. You cannot rank every page on Google. Hence make sure to select the pages that need the attention much more and try to boost the page that needs the maximum traffic.

Slowly, as you gain to get more traffic and conversions, the money should be spent on the promotion of other pages as well.

  1. Fix and Repeat

Once you start working on individually, you will find the flaws in the fundamentals. A thorough audit highlights the major SEO fails in the site. Despite the incessant efforts, your promotional activities would not pay off if the flaws continue to exist.

Ask your team first to provide a comprehensive report and make sure that the website falls under the critical segments. Once fixed, resume your marketing campaigns until you find another flaw.

  1. Quantify the Outcomes

As your SEO campaigns continue to give results, your priority in the process is to be able to measure in terms of numbers. A few questions to ask yourself are;

  • How many monthly visits do I get?
  • What is the conversion ratio?
  • What is the response rate?

These are some of the crucial aspects that you need to consider for yourself. To add on top of it, make the digital marketing team accountable as well, and ask for regular updates to measure growth.

  1. Google is not the only Search Engine

When it comes to Search Engine Optimization (SEO), most marketers forget that there is a world out of Google as well. The digital marketing industry is too crowded and hence could not be ignored at all costs. However, with the presence of other search engines like Yahoo! and Bing, the marketers can easily find their potential target in the domain.

This may sound counter institutive but is a technique very few marketers are aware of.

On the other hand, focusing too much on organic results can drain you out of your budget. A better strategy in the process is to boost the components’ of your website. If your website has too many pictures, try giving them a boost. The same goes for videos and text as well.

  1. Be Selective With Your SEO Efforts

As per the experts in the top SEO Company in Bhubaneswar, trying to achieve all the parameters is a futile task. If you are running out of budget as well as time, you can focus only on the things that will affect you the most.

SEO practices no wonder provide great results; however, not every aspect yields the best results. The digital marketers use these shortcomings as bait and charge hefty fees for the same. However, if your team or you are already aware of the practices, there is no space to entertain them.

  1. Keep a Tab on Your Competitors

One of the best ways to improve your rankings astronomically is by understanding the techniques your competitors have been following. Some of the crucial questions to answer are:

  • How are they using the backlinks? Should we imitate them as well?
  • How have they structured their content? Should we follow them as well?

… And so on.

However, make sure that you should not imitate them completely. Learning the tricks and tips is essential and hence should not be ignored. But knowing and imitating your competitor’s poorly built site can cause more harm than benefit.

  1. Improve Your Existing Content

The most crucial element in the process is to improve the existing content. Content does not necessarily signify text alone. Pictures and videos do classify themselves as content too. Google’s algorithm pays a lot more important for the content, and hence content plays a crucial role in the entire process.

Look into the schema markup available for your content to get a better idea. To add on top of it, it can help its representation in the SERPs as well, which offers better visibility on the rank page.

If your site does not rank well, try modifying the content one by one until the highest perfection is achieved.

  1. Use Your Colleagues Effectively

Once you enter into the world of Search Engine Optimization or digital marketing, there is no turning back. However, to master the craft, you will need your friends, families, or even colleagues effectively to get the best results. Discuss how they search over the internet. What are the different elements that they like?

This will help you understand the different buyer persona as a lot many insights come into play.

Read: Top 12 Reasons to Hire a Reputed Digital Marketing Agency in Bhubaneswar

  1. Keep Yourself Dynamic throughout the Process

No doubt having a plan of action is more relatable than expected. However, often things fail to match in real life. The world of SEO and digital marketing is no different from it. As a marketer, you should be well aware of the various parameters in the process. Being open to options also play an equivocal role as well. In such scenarios, being flexible to the changes and adapting newer strategies become equally important.

These are some of the basic features that cannot be ignored at all costs. The top SEO Company in Bhubaneswar knows the industry for long enough and know what works and what does not.

Are you stuck with your website? Unable to rank higher in the search engine pages? With the best professionals by your side, The Technovate has excelled in the art of marketing and will help you achieve your goals as well. Visit The Technovate website now for a free consultation.

Read: What is Website Development and Why Your Business Needs It?

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We’re happy to answer any questions you may have and help you determine which of our services best fit your needs.

Your benefits:
What happens next?

We Schedule a call at your convenience 


We do a discovery and consulting meting 


We prepare a proposal