Digital Delivery: Transition From Traditional Grocery Shopping to Online

The internet is sweeping up the world just as a storm. The ease of access offered to us through the internet is appealing to all of us and, in a way, making our lifestyle more convenient than ever. But, did you ever expect that the internet would transform the way you bought your groceries? Well, the good news is –it has! Now with a few keystrokes and clicks, you can have your groceries delivered to you at your doorstep through the services of grocery home delivery in Bhubaneswar.

But, Brandpeck sends thank you notes to the digital marketing company in Bhubaneswar due to which, the online platform for its grocery delivery was successfully established. Online grocery shopping services are not just a blessing in disguise for the homemakers who had to stand in long lines at the billing counters after perusing through the aisles for different stuff to buy. Even the office-goers are going to be relieved as they can now spend their Sundays doing something relaxing instead of grocery shopping at a crowded mall.

In this article, we will talk about how online grocery services are transforming our lives and how digital marketing services play a significant role in bringing about that change into our lives. Read on to find out.

How are Online Grocery Stores transforming our Lives?

1-Convenience of shopping:

Online grocery home delivery in Bhubaneswar has come as a relief for the people of the city and is being put to good use for saving the time. All you will need is the internet connection and the application of a trusted agent from whom you can shop for your groceries. Brandpeck is one of the staggering examples that enable swift online shopping along with the ease of home delivery services.

2-Luxury spending is limited:

It isn’t difficult to get sucked into a vortex of products when you are exposed to a plethora of confusing things. At traditional grocery shops, you will always end up spending more than you had prepared your budget for. However, with online platforms like Brandpeck, you can limit that expensive investment and choose to buy the essential products only.

What are the benefits of shopping from Brandpeck?

1-You can get Heavy discounts and coupons: Shopping from Brandpeck is not only convenient because of the home delivery services of your groceries, but also because you can bag hefty discounts on your purchase. Get amazing coupon codes to apply while checking out from your cart and save loads of money even while sitting at home and shopping with your fingertips.

2-Browse through a wide range of products: Typically, when you shop from a traditional grocery store, your options are limited to a few ranges of products, and you won’t get a variety of options when it comes to grocery items or have multiple brands to select from. However, with Brandpeck, the scenario is going to be so different. You will get to have a look at different brands and their products and buy the ones you want to without any compromise.

3-It is best for the current scenario: As we are all locked up in our homes or so to say we are practically scared to step out of our homes even to go and get groceries, in such a scenario receiving online grocery delivery in Bhubaneswar is the best that we can hope for. All you need to do is pick the list of items that you would want to be delivered at your home, and wait for the delivery service provider to fulfill your order. Whether it is amidst or post-COVID-19 scenario, home delivery of groceries through an online platform is beneficial.

4-Get 10% extra cashback: The benefits of online shopping just keep on increasing somehow, isn’t it? Well, yes, “the more, the merrier!” By shopping from Brandpeck, you can avail yourself to get an extra 10% cashback on your purchase. After all the coupons for discount, home delivery services, and choosing from a wide range of products, you can have cashback too.

Isn’t this like some dream coming true? Well, this was possible due to the services of a digital marketing company in Bhubaneswar that helped in the establishment of an online presence for Brandpeck. If you are a business owner and wish to have an online presence, then you can rely upon the services of Technovate to give you that satisfaction of quality assistance. You can have a look at how Technovate has transformed the online presence of Brandpeck through different social media platforms.

Now we will discuss with you the problems faced by online grocery stores in general and how can digital marketing services resolve those issues. Also, as a customer, there are many problems that you could be facing, isn’t it? See how digital marketing service providers like Technovate can solve them.

Some of the Challenges faced by Online Grocery Stores and How Digital marketing services can resolve them:

Online grocery retailing is very different from the traditional shops, and sellers face a conundrum of thoughts when they are about to start their business on the online platform. That is why help from digital marketing services is vital.

1-Low Margins can threaten success:

There are several reasons why online retailers receive low value for their products when sold through their website. One of the prime reasons is most of their budget is expended in planning out proper promotional ads and activities, and they spent the revenues in appealing to the customers and attracting them.

However, what the online grocery Bhubaneswar does differently is they have hired efficient marketing professionals to allure potential audience towards their website. Therefore, even if they have low margins that are compensated with the high number of traffic received on their website and thus, the overall income is at par if not more than the traditional retailers.

This indicates how digital marketing service providers can cater to your needs and make up for the lost revenue in low margins, and help your company to thrive in this online world.

2-Barrier between the online grocery shops and potential customers:

Although shopping through an online platform is somewhat more accessible, people are used to the regular habit of hand-picking items from grocery shops because of the very fact that –they are skeptical about the quality of products they would receive from online shopping. However, digital marketing services are working efficiently in debunking the theory and minimizing the barrier between online retailers and customers.

Now you can log on to any social media platform of Brandpeck such as – Facebook, Instagram, or LinkedIn, and you will find a page dedicated to the particular company from which you are buying your groceries. For instance, let us consider Brandpeck’s example they have highly efficient online platforms, which can be used by their customers to share their experiences with products and services offered by the company. Digital marketing is progressing and putting their best foot forward in diminishing all the issues of the customers –one at a time.

3-Lack of personalized information about the products:

Data or information in today’s era is touted as the “oil of 21st century”, and people are high on the information these days. Even when it is about shopping online grocery in Bhubaneswar, the customers would like to be well informed. Most of the online grocery retailers do not have the leverage of time to keep their social media profiles and their websites up-to-date in order to pass on adequate information to their customers. However, this could be one of the prime reasons why online grocery stores are not doing so well as they are supposed to be.

But, if we consider about Brandpeck here, it is one of the online grocery platforms that is exceptionally thriving in its niche. And do you know the prime reason behind this –well, it is all because of the masterminds from digital companies like – The Technovate. The digital marketing service providers make sure that you have a well informed online presence established that would serve as the sole representative for your business. They make sure to manage your social media accounts and update information and data –time and again.

How has Brandpeck thrived with its online presence? And how Digital Marketing Companies play a considerable role in it?

With the help of a digital marketing company in Bhubaneswar –Brandpeck has managed to make an excellent online presence and is continuing to flourish its appearance in the online world. Here are some of the strategies that Technovate adopted in making Brandpeck a success!

1-Increased basket value with personalized data:

Every customer that relies upon Brandpeck for their grocery listings can have a personalized experience. Because the retailers that deal with Brandpeck have their detailed information about the products they deliver and the services they provide listed on the website. This makes the customers believe that they can rely upon the online dealers and make their purchase without being conned. The digital marketing company has made sure to establish the right image of the company through this strategy in the online world.

2-Created Brand Awareness:

By making use of personalized experience for the customers, digital marketing service providers have helped Brandpeck to promote specific products to a set of interested customers. In this way, the choice of the customers’ triggered, and you are basically as a salesman helping them out in making an informed decision. This works just similar to the ways in which a sales assistant would guide the customer in finding the right product. Through hiring Technovate as their digital service provider, Brandpeck has flourished in creating a more targeted environment for its users.

3-Creating Brand Image:

Having a distinctive brand image is essential when it comes to online shopping. Targeted promotions of products and services and highlighting the essential details that you make you stand out from the crowd is one of the important pieces of data that you shouldn’t miss out on. And even if you think you won’t be doing justice to the job, you can always hire a digital marketing company in Bhubaneswar just as Brandpeck did in alluring its audience and in establishing a significant brand image.

4-Offers its customers with personalized recommendations:

You cannot disagree as a customer that you don’t like it when your salesperson shows you the exact product that you have been looking for but wasn’t quite able to locate it. With the help of data mining, the Technovate professionals helped Brandpeck in creating lists of more personalized recommendations for their customers, which the customers won’t be able to ignore even if they wanted to.

5-Applied SEO approach:

One cannot talk about digital marketing while leaving behind SEO. It plays an integral part of digital marketing strategies. And Brandpeck, a renowned service provider of online grocery delivery Bhubaneswar has adapted SEO strategies with the help of Technovate in optimizing its website with the search engine.

In this manner, whenever a customer looks for the details for buying a specific grocery product in Bhubaneswar, he or she is going to get instant recommendations of purchasing from Brandpeck. In this manner, the jobs of the online retailer, as well as the customer, are fulfilled without any extra work. And once again, the magic of digital marketing service providers has worked.

Bottom Line:

In this article, we talked about how online grocery delivery in Bhubaneswar has become the need of the hour; and how traditional retailers are adapting to online businesses to help people out during the COVID situation. More than ever, people are scared to step out of their houses, and the grocery retailers are, therefore, actively providing home deliveries. Also, we have discussed what the day-to-day challenges faced by online retailers and how digital marketing service providers have helped in resolving those issues are!

One of the quite renowned brands of online grocery delivery services –Brandpeck, is thriving with the help of a digital marketing company in Bhubaneswar that has been briefly discussed too.

case studies

See More Case Studies

Contact us

Partner with us for ROI-driven results

We’re happy to answer any questions you may have and help you determine which of our services best fit your needs.

Your benefits:
What happens next?

We Schedule a call at your convenience 


We do a discovery and consulting meting 


We prepare a proposal 

Schedule a Free Consultation
Schedule a Free Consultation

We’re happy to answer any questions you may have and help you determine which of our services best fit your needs.

Your benefits:
What happens next?

We Schedule a call at your convenience 


We do a discovery and consulting meting 


We prepare a proposal